What assets of your property could potentially provide a good match for your sponsor's objectives? Share your form with others. Strongly Disagree 0.44%. Do not plead. Is your account popular How many Thousands of followers do you have? 0000001257 00000 n Until recently, this was called the Busch Grand National Series. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Sponsorship Application - CarSponsors.com As long as you can provide value, youll go a long way. First, provide a history of you and your racing team. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. This clean sponsorship proposal design fits all kinds of projects. Tallulah Philange has worked as a journalist since 2003. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. From NASCAR, to Club Racing, to go-karting. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). In exchange anyone who donates gets their name on the car for the event. 5 0 obj Motorsport Sponsorship: How to Get Racing Sponsors Instead, provide a general overview, such as "Parts alone last year cost $X.". Do people regularly gravitate towards you for some reason or other? Dear Sponsor Man, I e-mailed you yesterday but did not get anything back. We are a Military Team that runs in Michigan . The second is a simple showcase of who you are. but you surely wont be walking away with a heavier wallet. Keep that in mind when frustration sets in along the way. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . . AB-InBev, the parent company reported 54.3 billion in profit during 2012. So make it count. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Any accomplishments in racing you have achieved. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Look for brands that are actively trying to promote themselves and look at how you can add to that. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. You need to know this to be able to create a compelling case for why a business should sponsor you. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. People love to talk about themselves so ask questions and chat about them. Get involved in relevant discussions around motorsport and your niche. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Step 2: Write a two to three paragraph of your opportunity. Will you sponsor my race car? People regularly contact him asking for free parts in exchange for running a couple stickers. What is the sponsor trying to get out of a potential sponsorship of your event? 1. Your proposal must show depth and that you took the time to understand each sponsor. And you're not alone. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Download this 100 percentage editable presentation and get access to our highly . 3. There are sponsorship opportunities wherever you turn but you need to think outside the box. 40+ Sponsorship Letter & Sponsorship Proposal Templates 17 Do's and Don'ts for Seeking Sponsorship - Crate Insider Free Preview Race Car Sponsorship Contract Template. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. 68 0 obj <> endobj This is by far the most useful and engaging type of proposal and the kind the template will help you create. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. How to Write a Race Car Sponsorship Proposal - SportsRec About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor And you can use it to find sponsors for your event through our Sponsor Finder tool. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Do people regularly gravitate towards you for some reason or other? Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Steps. Argument template relies upon theory and the author's experience teaching this talent. Make a list of every racing expense you incurred over the past season and tally the entries. It takes only a couple of minutes. This kind of branding will make you more recognisable. Update your sponsor with reports on the work youve been doing for them. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. This is where your niche makes things easier. Dont let imposter syndrome get the best of you. This high quality transparent png images is totally free on PNGkit. What makes you different from any other person? There are loads of free sales pitch templates out there and these will help you get the look and feel of your proposal right. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. Take a look at this blog post for an updated list. . Paramount Primary. You are so much more than a racing driver so think about your interests and skills outside of motorsport. Keep this in mind with everything you do regarding sponsorship. Sponsorship is not charity. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. The prototype race car is to be evaluated for its potential as a production item. Instagram is a powerful platform for building a following and promoting your racing brand. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Want to race with packed stands and screaming fans? Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. The easiest way to get motorsport sponsorship is to build a network. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Treat the race car sponsorship proposal as a business transaction. The NHRA secured its new title sponsor, Camping World, after a series of interactions . $ 15K . They must know what they are sponsoring so that they can decide whether to accept your proposal. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Think about those reasons you stand out. by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Dont feel like you need to include a shiny proposal document in the first instance. Racing Sponsors. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Make your direct pitch. You might be getting involved in discussions on LinkedIn. Sponsorship costs are negotiable and generally a one-time expense. Present the benefits you offer clearly and simply. Everyone from the outside thinks that everyone racing cars has sponsors. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. stream 0000054763 00000 n When it comes to drafting your proposal, you can use either a presentation or document format. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . With all this information, it should be easy to write a pitch that really speaks to the business and its goals. First, provide a history of you and your racing team. Sponsorship Proposal. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. . In the industry this is known as "activating" the sponsorship. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Thank the letter reader for his or her time and include all of your contact information. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Sponsorship Propsals - Bob Hilbert Sportswear Dirt Racing National If you let racing get too close to Work all the fun goes away. Partnership is the key word here, treat it as a partnership, not a sponsorship. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Do you have a very popular online presence? Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. In your racing sponsorship proposal sample, you can also suggest and communicate suitable marketing tactics and strategies to the potential sponsor. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Click on the fillable fields and add the required data. The best way to learn about racing sponsorship is to read as much as you can about the subject. Free Sponsorship Proposal Template Luxury 10 Best Of Racing Sponsorship You do not need to include every cost. Be sure to target each proposal to the specific potential sponsor. Go in with no agenda, otherwise, itll come across as disingenuous. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. The term influencer is relatively new, but the concept has been around for advertisers for a long time. A sponsorship proposal is a document submitted by a not-for-profit agency, charity, foundation, or event services company to a potential sponsor. Race Car Sponsorship Agreement Template - sfiveband.com Try reframing any negative thoughts into something more positive. But there are two big things that help you find success. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Drag Racing Sponsorship Proposal Template - Get Free Templates How to Get Sponsorship for Your Car Build: Pro Tips If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Not only are you competing against other racing drivers but also against all other marketing activities. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Take pictures of you, your team and your car. Fast Feb is back but its looking a little different for 2023! Focus on the businesss goals rather than your life story. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Are you looking at club racing as a stepping stone to Going Pro? Don't ask yourself "How low should I go?" This will re-iterate facts about the event benefits, and features. Your true request is that you are asking to be part of the sponsor's sales team. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Val Apple Motorsports, Inc. 2. Expect serious, cutthroat competition with the higher stakes. endstream endobj 73 0 obj <>stream Enhance their brand's image? Sample Automotive Sponsorship Proposal - 15+ IN PDF Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Think about those reasons you stand out. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Once youve found the business youd like to approach, think about what their goals are. Use all forms of media to showcase who you are: text, photo, audio, and video. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Sponsorships are not charity. PDF Proposal for Auto Racing Sponsorship - MOORESPEED Our very own Frank Galusha sits down with accomplished sprint car racer, McKenna Haase, as she explains best practices for sponsorship marketing presentation. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Though my experience was generally limited, I never saw ANY return from any of it. race car sponsorship template Doc Template | pdfFiller 1. 0000000902 00000 n Ask the sponsor for a specific amount of money. Try and see the positive in every situation. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Racing Sponsorships. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP You might be messaging lifestyle brands on Instagram. You have to convince a potential sponsor that YOU are the person who will work for them. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. You need to show up to a potential sponsor with a persuasive, well thought out plan. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. A good marketing/sponsorship proposal includes: 1. Contacting a sponsor is like contacting a potential employer. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Don't feel like you need to include a shiny proposal document in the first instance. How do I write a sponsorship proposal? Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Buy tickets for a NASCAR or F1 race. Pravega is the Sanskrit word for High Speed. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Print out the letter and mail it or hand-deliver it to the potential sponsor. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA You might be operating in a specific niche (see below for more details) or area. If you are looking for racing sponsorship proposals, you are at the right place.