Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. the stigma of owning a bike bought at Walmart. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. I just pay the numbers. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Don't think too fast. We got bills to pay and we work our asses off for you ya jergoffs. Sign up today. They want tech, they want new features, they want new stuff. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. He proposed a private-label project, and hes bringing it to fruition. It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. Wal-Mart shoppers are not going to spend 3-5 k for a bike! Love lower price bikes and bringing the MTB sport to more people.. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Gwin was smoking everyone on a very close to stock YT tues high end build. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). The Viathon G1 Gravel Bike: Fast and Affordable, with a Little Room for New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. Walmart are best known for their $300-$500 bikes that. Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. Discussion of everything bicycle related. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. bicycles Order today! Dont squint at the pix. bicycling Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. Hed been with the online retailer for 10 years. Two many folks here getting a bit specific. No normal business can compete with their strategy. $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 A torque wrench is included to help the customer tighten screws appropriately. Oct 2, 2019 by James Smurthwaite Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. The frame costs just the same as a TCR frame, without the TCR reputation. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Hopefully they turn over some % of these bikes into more trail advocacy. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. At first it was seemingly impressive for $2500. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. Which raises the question who is the brand aiming to reach? How much is the bike when it has the XX1 components? Viathon: Walmart's $6,000 Mountain Bike Put to Test Returns only available to original purchaser. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. Viathon Bicycles announced today it will sponsor the Caffeine and Watts Club. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. (if they care about value, they'll go YT or Canyon, etc.). Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. They travel by private jet, stay in luxury hotelshave huge parties And never tip anybody anything EVER. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Thats a challenge. Viathonbicycles.com has more info. I want to figure out how to use that customer base to grow the bike industry.. what happened to viathon bikes - masar.group Andy T fitted the ShockStop stem and immediately felt the benefits. Bike industry seems super healthy (at least outside looking in), coming from the moto world. Matt Macduff's prototype Altruiste is the slopestyle bike of your At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. But like you say: prices and perceptions of value vary. 99% of Americans walk into a Walmart store every week. So take the roads less traveled, or the ones that don't even show up on the . Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. Walmart muscles into the high-end bike market - Cycling Industry News Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. Again- something we cannot make a call on. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Will these bikes be sold in a box and assembled by the owner? Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. It doesnt have to adapt to the future, it is the future. The difference is being wholly owned by US hypermarket chain Walmart. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. Of course they will be. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). Are bike shopsscary, elitist, and unwelcoming? 3G for Ultegra, double the 105 model. Or at least, hasn't happened yet. Bikes Viathon has chosen a RockShox SID RLC with 120mm of travel. Needs another $ 1,000 price drop still. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. All Genesis Bikes | Kids & Adult | 18 inch to 700c | Kent Bicycles Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. Department-store bikes look a lot better than they used to. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? First, this hardtail gets more than just the usual 100mm-travel fork. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). bikes Walmart Says Its High-End Viathon Bikes Will Grow Cycling I'm cheering for you walmart!!! We don't need a review. It doesnt need to get younger customers. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. Press J to jump to the feed. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. Walmart is not just a brand of box stores that populates every U.S. state. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. Mount a water bottle to the frame and stay hydrated for harder riding. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. WhatsApp. Buyers have 60 days from purchase to return the bike, and it can be new or used. philadelphia bicycles - craigslist A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. So this is competing against the Ibis DV9? bicycle Or on the other hand, that lower price may be just the ticket to smooth out the ride. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. Thats a call youll have to make. bikeit! (The first was at the Sea Otter expo earlier in the year.). The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Required fields are marked *. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. "We're trying to build a culture, building an education," Jordan said at the introduction. The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). I did hear you and Andy mention 2300 on podcast 65. In the meantime, it seems Walmart isn't quite sure what they've created or who . In that sense, Viathon hit the nail on the head.. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. PDF HeLenA cHeMicAL cOMPAny - Amazon Web Services If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. Whole Foods sells the Yeti decals to place over 'Viathon'. Bikes come equipped with well-recognized components such as SRAM, Zipp, and Stans' No Tubes, on a good/better/best three-point pricing structure, with all models starting below $2500. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. Who does this serve?! @jason-99: If a home mechanic rounds off the flats on a nut, because they used a Wal-Mart adjustable, is that the fault of the tool or the mechanic? Someone shopping for a high end bike is never going to go to Walmart for it. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. It's very hard to make it and also find decent paying work. Things have moved on. Viathon bikes | Rising Sun 4WD Club Forum Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item No dropper on the GX spec? Dont squint at the pix, the forks face the right way. Which Company Makes Walmarts Bikes - BikeHike In Europe there's this large French sports goods chain called Decathlon. Call it a 'Walmart' bike if you must. Shop our Buy Direct collection for a new ride they'll love! Not a fan of Walmart. 2020 Viathon G.1 Red eTap AXS - 99 Spokes Of course, you can always install a nice, compliant carbon post. But the bikes are neither crap nor cheap. Your email address will not be published. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. Viathon Bicycles - Home - Facebook Hopefully the forks won't be on backwards. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. Create an account to follow your favorite communities and start taking part in conversations. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. Twitter. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. Viathon Bikes - Walmart.com Then theres the idiots who think they can get 1500 for their POS 1988 cr125. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. And failing. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. All Viathon bikes come with a 2-year warranty. Bike shops could benefit from more riders on more bikes. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. Very glad for your fair judgement and perspective. Stock yz250 is a joke compared to what actual supercross athletes ride. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. Correct that 74 million. The G.1 is the direct-to-consumer brand's competitively priced gravel bike. @roma258: It's not. bike Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. Turner Bikes - Titanium Mountain & Gravel Bikes The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. A year later, the bikes closed out for about $1,000 apiece, and I read at the time on various online consumer groups that sharp-eyed cyclists were snapping them up as preassembled build kits and flogging the framesets online for maybe a hundred bucks a copy. Review: Viathon R.1 Road Bike - VeloNews.com there's your reviewi'll be buying the r1 soon. its true, For everyone else. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? Now on to the final word on this carbon fiber crushed rock roller. Walmart will sell bikes under this brand soon with price tags up to $6,000. By running razor thin margins at insane volumes. Bikes cost more than motos, makes no sense at all. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. 5G for Dura. And I want to get more people on bikes. The FD was 105 as was the 10 sp cassette. Seems like an easy decision there. Walmart launches upscale Viathon road, gravel and mountain bike brand The crankset was square taper FSA even though Sora was already using HT2 by this time. Dave Rome Apr 2020. Right. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. Walmart takes their terrible gun selection out then adds this ballbuster. Viathon Is Walmart's New High-End Bike Brand - Outside Online If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. Does it seem like a no-brainer to spring for Viathon for people interested in that? They said it's, basically, a pure XC race bike. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. Thanks to its robust construction, coarse tyre tread, powerful brakes and . Adult Bikes - Women's Bikes & Men's Bikes | Walmart Canada The simple answer is: because it can. The Boundary has the geometry of a road bike with the heart and handling of a trail bike so you can rumble confidently across all kinds of mixed terrain and races. That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? I think bikes are priced high and I think the margins are higher than in other enterprises. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. I want high-level quality customer service to begin with, and I can control that in the US.. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Turner Tech 207 3 for online traffic after Google and Amazon. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. Viathon emerged as an interesting consumer-direct brand, under the ownership of Walmart. It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. It has longer, slacker geometry than its road bike cousin and different tube shaping. I might consider buying it for the components. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. Not everybody has great trail access, but almost everybody has access to dirt roads.. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. The Bike Forum. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. Viathon M.1 GX Eagle 2021 | Bikes.fan Boost? At any rate, the Viathon G1 is an interesting option that we hope to see developed into something more refined in the areas of rider comfort, versatility, and geometry in the future. And its not as though it was even that expensive to create, at least not in Walmart terms. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. They also have controlling interests in Rapha and Allied Cycles. Doesn't really looks like a revolution to me yet. The Waltons own Moosejaw. But if Walmart must have some data that shows theyll sell some of these.