Sprite has always been connected to hip-hop culture - from being one of the first mainstream brands to feature hip-hop stars in national ads, to giving a voice to underground artists. 2. 21. https://youtube.com/watch?v=MRbVTKU-6nQ%3Fstart%3D31. Sprite Debuts New Marketing Campaign. Adrianne Pasquarelli Many researchers have explored the above attributes of the Sprite brand (Rosenberg 5). Sprite Spotlights Rising Hip-Hop Artists In Its New 'Thirst for Yours In a turn of events too . The Obey Your Thirst spots also took us the street corner, the club, and inside the ring when Sprite resurrected the legendary KRS One vs. MC Shan battle. Then in 1994, a young brand manager from Clark Atlanta University named Darryl Cobbin had an idea for a new direction: Gen X was about authenticity and independence of thought, not following the hype. In the commercial, Puba fist-bumps Large Professor and says the line, First things first: Obey Your Thirst.Its speculated that Puba ad-libbed this line in rehearsals, yet the potency was so clear that Obey Your Thirst became Sprites tagline off and on to this very day. 1994 television commercial for Sprite, part of the brand's Obey Your Thirst campaign, featuring a rumination on What Is Cool = grunge? Schultz. There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do anything! (Cobbin later spearheaded the iconic, yet grammatically questionable, Boost Mobile Where You At? campaign.). The company is based in California, Read more, Dr Pepper is a carbonated soft drink that is marketed as having a unique flavor. http://tvtropes.org/pmwiki/pmwiki.php/Advertising/ObeyYourThirst. Sprite: Thirst For Yours | Wieden+Kennedy The Crooked I capitalized on that. - 1 day 3 hours ago, By The brand will give the new campaign a push at this weekends BET Experience event in Los Angeles, where the Viacom subsidiary hosts a range of events, from music performances to fashion shows. When rating the advertisements, ninety-three percent of But amongst the colour and noise the creative team at Sprite identified the stories being told and the resilience of the artists behind them, and sought collaborations. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. Sprite Spotlights Hip-Hop Tastemakers with "Thirst for Yours" - News Buzz60. How to Implement a Healthy Content Moderation Strategy, Inside the changing data landscape in marketing, How marketers are preparing for a cookie-less world. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. The campaign was the brain child of advertising executive Donald Rifkin, Music/{{Nas}}, Grand Puba, and Pete Rock & C.L. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. TVTropes is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Remember to keep your email concise and to the point, highlight your best work, and provide easily accessible smart links. Tupac If you fall stand tall and come back for more from Keep Ya Head Up offStrictly 4 My N.I.G.G.A.Z. Sprite Obey Your Thirst Rap Lyrics Campaign Summer 2015 Sprite Re-Ups Obey Your Verse Lyrical Collection with Three New It focused on trying to steer consumers away from a DeconstructiveParody of the bane of materialism as well as of contemporary advertising, expressing that all their soda does is that, while drinking Sprite won't make you cool or give you superpowers, it ''will . Missy Elliott I wont settle for less from Hot Boyz offDa Real World, Missy Elliott Cause the beats so cold from WTF single, Missy Elliott Me Im supa fly, supa dupa fly from The Rain (Supa Dupa Fly) fromSupa Dupa Fly, Missy Elliott How they do it where you from? from WTF single, Missy Elliott Talk with it, walk with it, Im no gimmick from 9th Inning single, J. Cole Goodbye to the bottom, hello to the top from Grown Simba single, J. Cole Love Yourz from Love Yourz off 2014 Forest Hills Drive, J. Cole We aint picture perfect, but we worth the picture still from Crooked Smile offBorn Sinner, J. Cole I got a dollar and a dream from Dollar and a Dream III offCole World: The Sideline Story, J. Cole You gotta dream like you never seen obstacles from The Autograph offFriday Night Lights. (But at least its ranked near the bottom; #97.). The Spark marks its first major campaign for Sprite in the US. Learn more about Thirst For Yours at Sprite.com, or follow @Sprite on Instagram, Twitter and Facebook and via the #ThirstForYours hashtag. How Bad Is Sprite for You - UpThirst Spritewhich has been putting rappers in its ads since Kurtis Blow starred in the 1980sis making the most significant change to its hip-hop marketing strategy in 25 years. Obey Your Thirst Campaign Racist? | Jillian Bezner Waldman and Todd Godwin; their inspiration for this brilliant campaign is unknown. Sprite: Obey Your Thirst, and Your God - Nomos Journal Sprite's Snapchat Campaign Got 2 Million Views in 2 Days: Case Study The campaign was very successful in attracting young people to the brand. . across this one particular speech, and the speaker made an aside about The series seeks to tell unknown and/or forgotten stories that connect the dots between current music, culture and the foundations of the past. It's hard to get well-known sponsors sometimes for rap,"Rakim told writer Elliott Smith. Weve grown accustomed to spotting the logo everywhere from music festivals and shows to the background of BETs hip-hop cyphers. Another ad has a woman and her two children drinking something called Sun Fizz when the character mascot, an anthropomorphic sun with large eyes, comes to life. In 1994, a series of hip-hop-connected ads were launched as part of the "Obey Your Thirst" effort. A promotion for the brand's new logo has also been . It sucks for hip-hop fans. Obey your thirst."[5][6] In 2000, Sprite commissioned graffiti artist Temper to design a limited edition can which saw the design on 100 million cans across Europe. Also, this was catchy as hell. Sprite Obey Your Thirst (Pete Rock, C.L. Smooth, Grand Puba) , Round table In 1991, Public Enemy released Apocalypse 91: The Empire Strikes Back. ET, Beyond the Mic: Sprite Spotlights Tomorrow's Hip-Hop Tastemakers With 'Thirst for Yours' Campaign, Sprite urges fans to 'Get Vocal' about what matters to them via hip-hop platform, 9 campaigns that boosted the mood in 2022, As retailers sell more ads, marketers frustrations and fears grow, Hersheys trans-inclusive IWD push sparks familiar backlash, Maybelline enlists its first-ever digital avatar for mascara launch, Chipotle embraces viral TikTok trend with new menu item. The drink was first created Read more, Dr. Pepper is a popular carbonated soft drink that is marketed as having a unique flavor. Sprite and The Fader have a history that dates back to the mid-1990s, when Fader co-founder Rob Stone worked on the brand's "Obey Your Thirst" campaigns in its early years. Drake - Obey Your Thirst (Official Trailer) The FADER. Quenching Your Thirst with Optavia Gatorade Zero: A Refreshingly Delicious Way to Stay Hydrated! The evolving and developing tastes of Gen Z is perhaps one reason for this change of direction. came from an old political speech he had run across in his free time. ". Obey your thirst." Sprite's new ad campaign focused on differentiating Sprite from its competitors by acknowledging all the ways other products were marketing themselves and telling the consumer that this was not the case with Sprite. The actual The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Then, in the 90s, Sprite teamed with some of hip hop's living legends, including A Tribe Called Quest, Nas, Grand Puba and Pete Rock & C.L. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Obey Your Deepest Thirst - Evangel Magazine St. Ides run with hip-hop doesnt have the same happy ending as Sprites. Edgy. Sprites story isnt the only one of its kind, but its at or near the top of the list of corporate relationships with a culture that, at its core, rejects the touch of corporatism in favor of grassroots hustle. Meghan Markle, Taylor Swift, and Other Celebrities You Never Knew Sprite Obey Your Thirst Commercial: Cinematography by Tommy Burns Sprite Debuts New Marketing Campaign | Vending Market Watch Activate your account. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. With the new campaign, Sprite wants to play a role in identifying under-the-radar talent. After ten years of sparse but quickly growing media saturation, everyone had their eyes on an angle to capitalize on it. Sprite continues to offer its financial support to artists (Vince Staples), festivals and events across the country, placing the company in a much more honorable standing than your average corporate culture vulture. Sprite announced on Friday that it would tweak its "Obey Your Thirst" campaign to celebrate well-known lyrics by rappers. This is evident in their wide-ranging appeal, using music and pop culture icons to urge consumers to "obey their thirst" and experience the refreshing taste of Sprite regardless of their skin color, language, or background.Ultimately, the "Image is nothing, taste is everything, obey your thirst" slogans are important because they encourage . February 27, 2023 equitable estoppel california No Comments . and accepted with enthusiasm by the marketing team at Coca-Cola. Pusha Ts Nosetalgia is perfection. Its a Natural! In addition, Lil Yachty's song "Minnesota," featured in a Sprite television ad that featured professional basketball player LeBron James.